Archive for November 21st, 2017

Longtime CEO of Volunteers of America’s northern New England affiliate to step down – Press Herald

Longtime CEO of Volunteers of America's northern New England affiliate to step downPress HeraldKoegel has been with Volunteers of America – an affordable housing and human services nonprofit – for 32 years, the last 26 years of which have been …

The Future of Marketing: How to Break Up Google and Facebook’s Duopoly – Cheddar

CheddarThe Future of Marketing: How to Break Up Google and Facebook's DuopolyCheddarGoogle and Facebook control most of the market share when it comes to digital advertising. According to eMarketer, Google and Facebook are expected to take home hal…

CPPIB to launch marketing campaign aimed at improving public perception – The Globe and Mail

The Globe and MailCPPIB to launch marketing campaign aimed at improving public perceptionThe Globe and MailThe fund wants to connect with more Canadians, beginning with online ads and establishing a presence on Facebook as the start of a multiyear mark…

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs – Search Engine Land

Search Engine LandGoogle's new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBsSearch Engine LandIn a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThank…

Try Something Different: A Holiday Marketing Guide – MediaPost Communications

Try Something Different: A Holiday Marketing GuideMediaPost CommunicationsEmail marketers can expect a competitive inbox this week, as email volume skyrockets during the Thanksgiving weekend. Brands deploying email marketing on Black Friday and Cyber M…

New Virtual Roundtable Gives Booksellers Chance to Trade Marketing Tips – BTW

BTWNew Virtual Roundtable Gives Booksellers Chance to Trade Marketing TipsBTWBooksellers across the country are sharing tips on a wide array of online marketing strategies in a new bimonthly videoconference series hosted by the American Booksellers Ass…

Have You Heard Who is Keynoting #ASW18? – FeedFront Magazine (blog)

FeedFront Magazine (blog)Have You Heard Who is Keynoting #ASW18?FeedFront Magazine (blog)Since then, he has founded four different companies in the affiliate marketing space. The most well known of these is the A4D – Performance Network, an industry-…

Blockchain Data Links Tether ‘Attack’ to 2015 Exchange Hack – CoinDesk

CoinDeskBlockchain Data Links Tether 'Attack' to 2015 Exchange HackCoinDeskThose behind the alleged theft of $31 million worth of Tether's US dollar-backed tokens were also involved in a high-profile hack two years ago, a cybersleuth has co…

Rising Stars: Scott Wright Looks to Marketing Automation at Informa Engage – Folio Magazine

Folio MagazineRising Stars: Scott Wright Looks to Marketing Automation at Informa EngageFolio MagazineWright spoke with Folio: about his role, describing that he assists in-house marketers in various initiatives, provides high-level strategy and advice…

Why turkey, cranberry sauce and pumpkin pie? Marketing. – Houston Chronicle

Houston ChronicleWhy turkey, cranberry sauce and pumpkin pie? Marketing.Houston ChronicleStarting with Thanksgiving's early champion, Sarah Josepha Hale, the history of Thanksgiving is rooted in marketing. Marketers not only helped create many of t…

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