Archive for January 18th, 2018

Construction manager with links to Tax Office sting arrested in Belgrade bust – The Sydney Morning Herald

Construction manager with links to Tax Office sting arrested in Belgrade bustThe Sydney Morning HeraldA wealthy property developer entangled in the Australian Taxation Office fraud sting is accused of playing a key role in an international cocaine synd…

#MeToo and the Marketing of Female Narrative – New York Times

New York Times#MeToo and the Marketing of Female NarrativeNew York TimesOn Monday, Mathilde Krim died. She was a biologist who spoke five languages; who contributed, in her 20s and 30s, to more than a dozen papers on cancer and virology; ran the interf…

With Budweiser’s Olympic-themed gold lights, a Canadian marketing idea goes global – The Globe and Mail


The Globe and Mail

With Budweiser’s Olympic-themed gold lights, a Canadian marketing idea goes global
The Globe and Mail
It’s a sign that the Canadian marketing team’s bright idea is going global. AB InBev is planning a campaign in the lead-up to the FIFA World Cup this summer that features the light-up glasses, and Budweiser has been working the glasses into its

and more »

Snapchat updates app install ads with quicker deep links, deeper analytics – Marketing Land


Marketing Land

Snapchat updates app install ads with quicker deep links, deeper analytics
Marketing Land
Snapchat will automatically create the deep links for advertisers’ campaigns so that swiping up on an ad will immediately open a brand’s app, assuming the app is already installed on a person’s phone. Previously swiping up on an ad would display a web

Claiming bias, ex-marketing employee sues Ohio State – The Columbus Dispatch

The Columbus DispatchClaiming bias, ex-marketing employee sues Ohio StateThe Columbus DispatchA Columbus marketing professional known for his work on ad and brand campaigns throughout central Ohio is suing Ohio State University, claiming the school dis…

The Top Business-to-Business Marketing Trends of 2018 – Upstate Business Journal


Upstate Business Journal

The Top Business-to-Business Marketing Trends of 2018
Upstate Business Journal
According to the Content Marketing Institute (CMI), content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive
Six B2B content marketing predictions for 2018ClickZ
Guest Blog: It’s Time for More Risk in B2B MarketingColumbus CEO

all 6 news articles »

Afternoon Links: America Divided, Judge Nancy Pelosi, and Wazed and Confused – The Weekly Standard


The Weekly Standard

Afternoon Links: America Divided, Judge Nancy Pelosi, and Wazed and Confused
The Weekly Standard
Does America really have only 11 main cultures? That’s what a new map by Colin Woodard suggests, and it has lots of people arguing. I grew up in Yankeedom (Cleveland), went to school in the Midlands (Saint Louis), and now live in Tidewater. Naturally

Detroit Tigers: A Glance At The Affiliates – Motor City Bengals

Motor City BengalsDetroit Tigers: A Glance At The AffiliatesMotor City BengalsThe affiliates have generally struggled in years past. The only glimmer of hope has been Single-A Grand Rapids Whitecaps who have posted a winning season in 11 of the last 13…

Nyali MP Mohamed Ali links Joho to tallying centre chaos – The Standard

The StandardNyali MP Mohamed Ali links Joho to tallying centre chaosThe StandardNyali MP Mohamed Ali has claimed that Mombasa Governor Hassan Joho and "his brother" hired goons to disconnect power and unleash chaos at a tallying centre. This …

eBay Affiliates Could See Disruption in Earnings – EcommerceBytes

EcommerceByteseBay Affiliates Could See Disruption in EarningsEcommerceByteseBay is making a change in how it attributes transactions to members of its affiliate program that could impact their earnings. The change is a precursor to a new tracking syst…

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