Archive for January 21st, 2018

The Evolution Of Brand Marketing Strategy From One To Infinity – Forbes


Forbes

The Evolution Of Brand Marketing Strategy From One To Infinity
Forbes
By advertising on the major TV networks, ABC, CBS and NBC, brands could reach over 90% of their broadly defined target audiences in one fell swoop. While today’s micro/hyper targeting may have higher ROI’s for individual marketing programs (aka

The Top Skill for Marketing Leaders in 2018? It’s Not What You Think – MarTech Advisor


MarTech Advisor

The Top Skill for Marketing Leaders in 2018? It’s Not What You Think
MarTech Advisor
At the beginning of each new year, thoughts inevitably turn to plans for the year to come: new projects to undertake, goals to attain, books to read, skills to develop or strengthen. For many marketers, as 2018 gets underway, this will include ideas

FERC Denies Bear Swamp Waiver on Affiliate Info – RTO Insider

RTO InsiderFERC Denies Bear Swamp Waiver on Affiliate InfoRTO Insider“Bear Swamp has not presented any compelling reason for its request,” the commission said in its Jan. 18 order. “The facts that Brookfield and its affiliates are not privy to the acqu…

Tottenham boss Mauricio Pochettino ‘open to quality’ transfers amid Malcom links – Evening Standard


Evening Standard

Tottenham boss Mauricio Pochettino ‘open to quality’ transfers amid Malcom links
Evening Standard
Mauricio Pochettino was typically coy on transfer news as he was pressed on the future of Malcom following Tottenham’s 1-1 draw at Southampton. Spurs have been linked with interest in the Bordeaux winger, with reports in Brazil claiming the 20-year-old

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Toyota Tsusho kicks off marketing of its locally made fertiliser – Daily Nation

Daily NationToyota Tsusho kicks off marketing of its locally made fertiliserDaily NationEmployees work at the Toyota Tsusho Fertiliser Africa factory in Ngeria, Uasin Gishu County. photo | JARED NYATAYA. In Summary. Toyota Tsusho is running a show dubb…

Popular school fundraiser is just ‘junk-food marketing to kids,’ experts say – The Mercury News


The Mercury News

Popular school fundraiser is just ‘junk-food marketing to kids,’ experts say
The Mercury News
“It’s just another form of junk-food marketing to kids,” said Colin Schwartz, a senior nutrition policy associate at the Center for Science in the Public Interest, one of several groups that has celebrated the demise of Labels for Education. “We’re

Our New President review – fake news buffet slyly links Trump with Putin – The Guardian


The Guardian

Our New President review – fake news buffet slyly links Trump with Putin
The Guardian
Russian-American director Maxim Pozdorovkin delivers a sly slow-burning oddity in this documentary about Russia’s love for Donald Trump, made up entirely of state news clips and bizarre user-generated videos. It’ll annoy many with its refusal to take a

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Sunday links: Tremaine Edmunds a first-rounder in many mock drafts – Roanoke Times

Roanoke TimesSunday links: Tremaine Edmunds a first-rounder in many mock draftsRoanoke TimesHere are a few more links of interest for your Sunday reading … — Officially, there were 106 underclassmen who entered the draft. Thirteen more — including …

WATCH: MKVA’s Maphatsoe denies any links with Gupta linked farm – eNCA


eNCA

WATCH: MKVA’s Maphatsoe denies any links with Gupta linked farm
eNCA
PRETORIA 21 January 2018 – The ANC Military Veterans Association’s Kebby Maphatsoe is denying any links to the Estina Dairy Farm corruption scandal. Video: eNCA. JOHANNESBURG – The ANC Military Veterans Association’s Kebby Maphatsoe is denying any

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Meet The 30 Under 30 Driving Europe’s Media And Marketing Innovation – Forbes


Forbes

Meet The 30 Under 30 Driving Europe’s Media And Marketing Innovation
Forbes
“There (was) no strong young voice to represent (Egypt’s) millennials and their thoughts globally, especially after the Arab spring,” Mostafa Amin told Forbes. So what did he and his business partner, Mohamed Khairat–millennial Egyptians, themselves

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