Archive for February 9th, 2018

How customer lifetime value analysis is transforming partner marketing – MarTech Today

MarTech TodayHow customer lifetime value analysis is transforming partner marketingMarTech TodayLifetime value (LTV) analysis helps us understand whether customers acquired through partner marketing have the same buying patterns and loyalty as customer…

Two super OSJs overseeing $3.5B affiliate with Securities America – InvestmentNews

InvestmentNewsTwo super OSJs overseeing $3.5B affiliate with Securities AmericaInvestmentNewsTwo super OSJs overseeing $3.5B affiliate with Securities America. The firms, with a total of 65 brokers, were formerly affiliated with National Planning Holdi…

Microsoft delivers public preview of Dynamics 365 for Marketing for SMBs – ZDNet


ZDNet

Microsoft delivers public preview of Dynamics 365 for Marketing for SMBs
ZDNet
Dynamics 365 for Marketing is Microsoft’s marketing module aimed at small-to-midsize businesses. (Microsoft advises enterprise customers using Dynamics to go with Adobe’s Marketing Cloud instead.) Dynamics 365 for Marketing also is meant to be the

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These Brands Are Using the Tide Pod Challenge to Inspire Their Marketing. Here’s How They Did It (Without … – Inc.com


Inc.com

These Brands Are Using the Tide Pod Challenge to Inspire Their Marketing. Here’s How They Did It (Without …
Inc.com
The reason behind the illogical craze is simply that Tide Pods are colorful, edible looking objects. Despite several warnings from Procter & Gamble and the American Association of Poison Control Center, teens and young adults are continuing the

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New England Patriots links 2/09/18 – McDaniels back, Flores in front for defensive coordinator – Pats Pulpit

Pats PulpitNew England Patriots links 2/09/18 – McDaniels back, Flores in front for defensive coordinatorPats PulpitRyan Hannable revisits the Jimmy Garoppolo trade, his massive payday, and the questions about why the Patriots settled for a second-roun…

6 Event Marketing Trends for 2018 – TSNN Trade Show News (blog)

6 Event Marketing Trends for 2018
TSNN Trade Show News (blog)
Katie Boucher is the Marketing Content Strategist at Derse, where she leads the strategy and development of targeted, relevant content across a variety of channels to ensure an effective approach to the company’s marketing communications and lead

Marketers, Forget About B2C Vs. B2B: Remember The 3 Cs Instead – Forbes

ForbesMarketers, Forget About B2C Vs. B2B: Remember The 3 Cs InsteadForbesFrom a marketing perspective, they have a whole lot in common. For all, you need to understand the customer and their journey. You need to build offers that make sense — and ser…

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges – Adweek


Adweek

Why Businesses Will Struggle to Adapt to 2018’s Social Marketing Challenges
Adweek
For a company that has so successfully promoted positive body image in the past, it must have come as a shock that an idea so well thought out (or so it thought) ended up being so misinterpreted. But that’s just one of many examples that what looks

Zidane rubbishes Isco exit rumours amid Chelsea links: I want him here for life! – Goal.com


Goal.com

Zidane rubbishes Isco exit rumours amid Chelsea links: I want him here for life!
Goal.com
Zinedine Zidane wants Isco at Real Madrid for “his whole life” and insists claims the player could leave at the end of this season are false. Spain playmaker Isco dazzled at the end of last season, starring as Zidane’s side collected Champions League

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How Cold Email Marketing Can Grow Your Business – Forbes

ForbesHow Cold Email Marketing Can Grow Your BusinessForbesForbes Communications Council Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Post written by. Nick Tubis. Co…

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