Archive for March 5th, 2018

Biglaw Business Development: 5 Insights From Chief Marketing Officers – Above the Law


Above the Law

Biglaw Business Development: 5 Insights From Chief Marketing Officers
Above the Law
In light of the importance of “BD,” I wasn’t surprised to see a full house for an excellent panel at the Practising Law Institute (PLI) last Thursday, “Business Development Coaching from Chief Marketing Officers.” (The panel was part of a great

Donald Trump links planned steel tariffs to Nafta negotiations – Financial Times

Financial TimesDonald Trump links planned steel tariffs to Nafta negotiationsFinancial TimesThe US struck a markedly more conciliatory tone on the renegotiation of the North American Free Trade Agreement in Mexico City, even as US President Donald Trum…

Cathay Pacific and Air Astana announce partnership, boosting links between countries in new Silk Road plan – South China Morning Post


South China Morning Post

Cathay Pacific and Air Astana announce partnership, boosting links between countries in new Silk Road plan
South China Morning Post
Hong Kong’s flagship carrier on Monday announced a partnership with the national airline of one of Central Asia’s economic pioneers – Kazakhstan – giving it a stronger foothold in a region integral to the “Belt and Road Initiative”, China’s global

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Director of Global Brand Marketing – builtinaustin.com

Director of Global Brand Marketingbuiltinaustin.comSpredfast is seeking a Director of Global Brand Marketing to create and execute a brand strategy that drives awareness, differentiation, affinity, and preference. This position will be responsible for …

Frontier Communications hires Curtis as chief marketing officer – Seeking Alpha

Business Wire (press release)Frontier Communications hires Curtis as chief marketing officerSeeking AlphaFrontier Communications (NYSE:FTR) has hired Rob Curtis as senior VP and chief marketing officer. He was most recently partner at Bain & Co. as…

Trump links steel tariff to new Nafta deal – Telegraph.co.uk

Telegraph.co.ukTrump links steel tariff to new Nafta dealTelegraph.co.ukTrump links steel tariff to new Nafta deal. 6. Donald Trump hinted he could abandon his steel tariff if other countries changed. He also dismissed talk of a trade war Credit: Chuck…

6 tips for integrating humans and machines in predictive marketing – VentureBeat

VentureBeat6 tips for integrating humans and machines in predictive marketingVentureBeatWe live in a marketing world where content and data are king, but with the data deluge facing us in the enterprise, how do you make sense of it all and access the i…

Republic Records Taps Ultra’s Head of Marketing for VP Position – Variety


Variety

Republic Records Taps Ultra’s Head of Marketing for VP Position
Variety
Republic Records has appointed Alex Coslov VP of Marketing, reporting to the label’s executive VP and general manager, Jim Roppo. Republic, founded by brothers Monte and Avery Lipman in 1995, is home to such artists as Ariana Grande, The Weeknd, Lorde

How Content Marketing Should Connect To Your Sales Strategy – Forbes


Forbes

How Content Marketing Should Connect To Your Sales Strategy
Forbes
Content marketing, in a vacuum, can’t do much to help your brand. It might feel good to see that your blog has 10,000 monthly visitors, but if you aren’t monetizing those visitors, there’s no bottom-line value. Some content producers use advertising

LRN Names Jim Ortega VP/Affiliate Sales – All Access Music Group

All Access Music GroupLRN Names Jim Ortega VP/Affiliate SalesAll Access Music GroupLOCAL RADIO NETWORKS (LRN) as appointed JIM ORTEGA VP/Affiliate Sales. ORTEGA boasts a resume that includes sales work at DIAL GLOBAL, JONES MEDIA and WGN/CHICAGO. “Our …

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