Archive for March 18th, 2018

Ask The CMO: Indeed’s Paul D’Arcy On Marketing With Aligned Purpose + Being Globally Contextual – Forbes


Forbes

Ask The CMO: Indeed’s Paul D’Arcy On Marketing With Aligned Purpose + Being Globally Contextual
Forbes
The importance of the marketing function has risen dramatically inside leading organizations in our experience economy. As brand purpose goes from a marketing tool, to a critical driver of long-term growth, authentic experiences that allow brands to

‘CA Grown’ fruits and veggies get marketing boost from the state – The Desert Sun


The Desert Sun

‘CA Grown’ fruits and veggies get marketing boost from the state
The Desert Sun
In exchange for annual dues, companies and commodity groups that sign a marketing agreement with CDFA can use the CA Grown logo on their products and might be featured in CA Grown marketing campaigns on social media and other channels. Membership costs

3 startup CMOs share what makes a disruptive marketing strategy – CMO

3 startup CMOs share what makes a disruptive marketing strategyCMOIn the age of disruption, increasing numbers of marketing professionals are gaining roles at startup and industry disruptive organisations. CMO tracked down three such CMOs who are livin…

Facebook investigating employee’s links to Cambridge Analytica – CNNMoney


CNNMoney

Facebook investigating employee’s links to Cambridge Analytica
CNNMoney
Facebook told CNN it is looking into ties between one of its current employees and Cambridge Analytica, the controversial data firm that worked for Donald Trump’s presidential campaign and was suspended by Facebook on Friday. Joseph Chancellor, now a
Cambridge Analytica: links to Moscow oil firm and St Petersburg universityThe Guardian
Facebook’s Role in Data Misuse Sets Off a Storm on Two ContinentsNew York Times

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‘World Upside Down’: As Trump Pushes Tariffs, Latin America Links Up – New York Times


New York Times

‘World Upside Down’: As Trump Pushes Tariffs, Latin America Links Up
New York Times
SANTIAGO, Chile — Latin American leaders braced for the worst last year as they watched President Trump take office, with his vows to protect Americans “from the ravages of other countries making our products, stealing our companies and destroying our

The online mattress industry promised a more honest shopping experience. We may have gotten the opposite instead. – Recode

RecodeThe online mattress industry promised a more honest shopping experience. We may have gotten the opposite instead.RecodeThese sites make money from so-called affiliate fees — commissions earned when a reader clicks a link in a review and goes on t…

SMART to focus on marketing – The Daily Planet

The Daily PlanetSMART to focus on marketingThe Daily PlanetThe logo, which was designed by Boulder firm TDA, is different shades of green with pathway-like designs intersecting over the SMART acronym. Having an official logo is the start to building a …

Top Stories of the Week: Wizards get closer to securing playoff berth, Elena Delle Donne releases new books – Bullets Forever (blog)

Bullets Forever (blog)Top Stories of the Week: Wizards get closer to securing playoff berth, Elena Delle Donne releases new booksBullets Forever (blog)And here are some more links: Ramon Sessions is a Wizard for the rest of this season. Jake and Alan d…

Beyond Referrals: 3 Tips To Start Your Inbound Marketing Strategy – Seeking Alpha

Beyond Referrals: 3 Tips To Start Your Inbound Marketing StrategySeeking AlphaIn an increasingly competitive landscape, advisors must look beyond referrals and focus on distinctiveness to grow their business. In fact, in 2014, research revealed 25.3% o…

You are a small fish on appointments; Jubilee affiliate Party tells off Governor Roba – The Standard

The StandardYou are a small fish on appointments; Jubilee affiliate Party tells off Governor RobaThe StandardEconomic Freedom Party (EFP) has told Mandera Governor Ali Roba to stop claiming credit over Hassan Noor Hassan appointment as Sports Chief Adm…

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